MY M&M’S сhocolate сandies will be promoted by Martha Stewart

Mars Direct, a division of Mars Snackfood US, announced a collaboration between MY M&M’S(R) Chocolate Candies and Martha Stewart Living Omnimedia, Inc.

The collaboration, which will be unveiled on Friday during a special live Halloween edition of the Emmy-winning series, The Martha Stewart Show, combines Martha Stewart’s unique do-it-yourself craft ideas with personalized MY M&M’S(R) to deliver style and smiles this holiday season. These unique, fun and affordable handcrafted gift ideas will be available exclusively at mymms.com/martha and across all of MSLO’s media properties.

Through the integration, MSLO will create a cross-platform 360-degree program promoting stylish, personable and affordable holiday gifts featuring MY M&M’S(R) Faces. This platform will allow consumers to put their favorite faces and personal holiday messages on M&M’S(R) Chocolate Candies.

In addition to being featured on The Martha Stewart Show, these exclusive do-it-yourself personalized holiday gift ideas will be on Martha Stewart Living Radio on SIRIUS; MSLO’s online, eight-week Holiday Workshop at marthastewart.com; and through do-it-yourself articles featured in Martha Stewart Living and Everyday Food magazines.

MY M&M’S(R) is the personalized brand extension of M&M’S(R) Chocolate Candies, which is owned by Mars, Incorporated, one of the world’s leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M’S(R) Faces launched in summer of 2008.